Brand name score checker
Type a business name to score it out of 10 on the things that decide whether a name works in the real world. Free, instant, and it runs entirely in your browser.
Enter at least two characters to see a score.
How the score is calculated
The score is deterministic — the same name always gets the same result. It looks at length and syllable count, how easy the name is to spell after hearing it, whether it leans on overused startup patterns, how distinct it is from category clichés, and how it is likely to behave as a domain and a logo.
It is a sanity check, not a verdict. A distinctive name often scores lower on immediate clarity and still wins over five years.
Need better options to score?
Generate a rated shortlist from your own brief, with the reasoning behind every name.